State fact page
Home-service contractors in Wisconsin
Wisconsin has 25,160 home-service contractors on record across 11 trades, or 42.57 per 10,000 residents.
Wisconsin contractors on this site come from open place data only: license verification is not yet available on this site for this state. The counts on this page describe what the open data holds, and say nothing about whether any business holds a state license. Check that at the licensing body below.
That count is the sum of the trade rows further down, and it is the full deduplicated set for Wisconsin. Each business is counted once, under its primary trade, and the Wisconsin total includes records that are unpublishable or residentially screened. Wisconsin records that are closed, flagged, or missing a city sit inside that number but do not publish as pages. Every figure below carries the date it was true and the file it came from.
The facts
- Home-service contractors in Wisconsin
- 25,160Foursquare Open Source Places, release August 11, 2026The sum of this state’s trade rows. Each row’s own universe, as the facts table defines it: All deduped entities whose primary trade is this trade, including records that are unpublishable or residential-screened; each entity counted once, so the trade rows partition the area entity total.
- Per 10,000 residents
- 42.57 per 10,000Population 5,910,955, Census Bureau Vintage 2023 population estimates, as of July 1, 2023
- Records first appearing in the last 12 months
- 400Foursquare Open Source Places, release August 11, 2026This counts records first appearing in Foursquare Open Source Places, not Wisconsin businesses first opening. A record can appear years after a business does. Our own first-seen series becomes the primary measure after three snapshots.
- Records flagged closed in the last 12 months
- 35Foursquare Open Source Places, release August 11, 2026This counts Wisconsin records flagged closed in Foursquare Open Source Places, not confirmed closures of Wisconsin businesses. The flag is a soft signal contributed upstream.
- Independent, franchise, corporate
- 24,474 independent, 335 franchise brand, 222 corporate owned, 129 awaiting chain reviewFoursquare Open Source Places, release August 11, 2026Chain status is computed from how many locations a normalized name holds nationally. Brands at the threshold that our seed list does not cover sit in the review bucket and are labeled that way, never as independent.
- Licensed share
- Not published for this stateState license files, as of September 2, 2026Licensed share is computed per state per trade and only where that state's license file is in the verified layer. It is shown as not published, never as zero. The verified layer currently covers California, Florida, and Texas.
- Universe quality
- 0.68% of source records merged as duplicates, 0.88% carry no street addressFoursquare Open Source Places, release August 11, 2026Both figures are for Wisconsin, weighted across its trades. A Wisconsin record with no street address still publishes when a city and coordinates are present.
Metro areas in Wisconsin
The metro fact pages Wisconsin owns, by residents. Each one carries the same counts for one trade in one metro area, and a city page wherever a city inside Wisconsin stands on its own.
Contractors by trade
Ordered alphabetically by trade. Each row is a distinct set of entities: a Wisconsin business is counted once, under its primary trade, so the rows add up to the Wisconsin total above.
| Trade | Contractors | Per 10,000 residents | BLS occupation, title as published |
|---|---|---|---|
| Cleaning | 1,040 | 1.76 | No BLS occupation mapped to this trade |
| Electrical | 1,265 | 2.14 | Electricians (SOC 47-2111) |
| Flooring | 1,332 | 2.25 | No BLS occupation mapped to this trade |
| HVAC | 1,597 | 2.70 | Heating, Air Conditioning, and Refrigeration Mechanics and Installers (SOC 49-9021) |
| Landscaping | 2,459 | 4.16 | No BLS occupation mapped to this trade |
| Other home services | 13,403 | 22.67 | No BLS occupation mapped to this trade |
| Painting | 1,072 | 1.81 | No BLS occupation mapped to this trade |
| Pest control | 345 | 0.58 | No BLS occupation mapped to this trade |
| Plumbing | 1,250 | 2.11 | Plumbers, Pipefitters, and Steamfitters (SOC 47-2152) |
| Pool | 81 | 0.14 | No BLS occupation mapped to this trade |
| Roofing | 1,316 | 2.23 | Roofers (SOC 47-2181) |
Employment and wage figures from the Bureau of Labor Statistics Occupational Employment and Wage Statistics are published by metropolitan area in the extract loaded here, so they appear on Wisconsin’s metro pages rather than on this one. The occupation title above is the Bureau’s own, reproduced exactly.
What these numbers say about Wisconsin
Every sentence below is read off the rows above and off the same rows for the other fifty states. Nothing here is written about Wisconsin by hand: the wording is chosen by where Wisconsin’s own measurement falls, so a state that is ordinary on a measure says so.
Wisconsin's largest trade by record count is other home service, and it is dominant rather than merely first: more than a quarter of every home-service record this site holds for Wisconsin sits in that one trade, with landscaping the next largest. A concentrated mix like this usually says more about how the source data categorises a business than about how Wisconsin homeowners spend.
In order, Wisconsin's four largest trades are other home service, landscaping, HVAC and flooring. Other home service alone account for half of every record on this page, which is a narrow base for a statewide figure.
Every one of the eleven trades this site counts carries at least one record in Wisconsin, which is not true of every state. The smallest of them here is pool, and a small row is a small row: it is not evidence that Wisconsin is short of that trade, only that few businesses in it were categorised that way.
At the other end of the same ordering, Wisconsin's three smallest trades are pool, pest control and cleaning. Between them they still hold a workable share of Wisconsin, so most of their metro hub pages clear this site's publish floor and publish.
Roofing takes a larger share of Wisconsin's records than it takes nationally, which is the clearest way Wisconsin's trade mix departs from the country's. The gap is real but ordinary and would not survive being called a trend.
At the other end, pool is far thinner in Wisconsin than it is nationally. A trade this far under the national share is usually one the state's businesses file under a different category rather than one that is genuinely absent.
Per resident, Wisconsin carries more home-service records than the country does, among the ten densest of the fifty-one this site counts. The margin is real but unremarkable, and it moves with housing age as much as with anything about Wisconsin itself.
By raw record count Wisconsin sits in the upper third of the states in this corpus, large enough that its trade rows are stable from one release to the next.
Wisconsin's split between independent, franchise-brand and corporate-owned records is close to the national one, so the chain mix on this page is typical rather than distinctive.
Far fewer of Wisconsin's records are missing a street address than the national average, which is the mark of a state whose home-service businesses mostly work from a fixed premises.
Almost none of Wisconsin's records are waiting on chain review, so the independent, franchise and corporate counts on this page describe nearly the whole state rather than most of it. Pest control holds what little of the review bucket Wisconsin has.
Read per resident rather than by count, the ordering does not change at the top: other home service is both the largest trade in Wisconsin and the one with the most records per ten thousand residents, and pool has the fewest.
Plumbing and pool are the Wisconsin trades in which every record is already classified as independent, franchise brand or corporate owned, with none left in review. The other rows on this page carry at least one name the chain rule has not finished with.
Over the last twelve months more Wisconsin records first appeared than were flagged closed, so the file for this state grew; cleaning added the largest share of new records and roofing lost the largest share to closed flags. A record appears when the source learns about a business, which is not the same event as a business opening.
Cleaning, Flooring, Landscaping, Other home service, Painting, Pest control and Pool carry no Bureau of Labor Statistics occupation in the extract loaded here, so those Wisconsin rows have no employment or wage series to sit beside them. Every other Wisconsin row does, by metropolitan area rather than statewide.
The metro fact pages Wisconsin owns are Milwaukee-Waukesha, Madison, Green Bay and Appleton. Each carries the same counts for one trade in one metro area, and a metro that crosses a state line is listed under the state its name leads with, not under every state it touches.
Ordered by records per resident, Wisconsin sits between North Dakota above it and Colorado below it. Those two are the states this page's per-resident rate is closest to, and they are named because a rank on its own says less than the company it keeps.
Ordered by total records rather than by rate, Wisconsin's neighbours are Minnesota and Colorado. A state can sit high on one of these two orderings and low on the other, and reading both is the point of naming them.
Of the Wisconsin records that are not independent, franchise brands outnumber corporate-owned locations, and they concentrate in flooring; the heaviest corporate-owned trade here is pest control.
Within Wisconsin, electrical is the most independently held trade and pest control the least. That gap is the reason the statewide independent share is a summary rather than a description: a homeowner hiring in pest control meets a different market from one hiring in electrical.
Other home service is the Wisconsin trade whose records most often carry no street address, and pool the one whose records most often do. A missing street line usually means the business runs from a home, so the list on an other home service page in Wisconsin is thinner in addresses than a pool one and no less real for it.
Wisconsin is outside the verified-licence layer, so no Wisconsin row above carries a licensed share and no Wisconsin profile carries a licence fact. The counts are still measured; what is absent is the join between them and a licence file, which is why the licensed-share row reads as not published rather than as zero.
Until that changes, Wisconsin Department of Safety and Professional Services is where a Wisconsin licence is checked and Wisconsin Department of Agriculture, Trade and Consumer Protection is where a Wisconsin homeowner takes a dispute. This site takes no complaints about a Wisconsin contractor and resolves none.
Taking the largest row on its own: other home service is about as large a part of Wisconsin as it is of the country, so Wisconsin leads with that trade for the same reason the country does.
Where to check a contractor in Wisconsin
- Licensing body
- Wisconsin state agency, linked directly
- Consumer protection
- Wisconsin consumer-protection resource, linked directlyThis site takes no complaints and resolves no disputes. It is a directory built from public records, and this is where a Wisconsin homeowner takes a problem with a Wisconsin contractor.
Nothing on this page is a rating, an endorsement, or a recommendation, and no figure here is an assessment of any individual Wisconsinbusiness. How every Wisconsin number is counted, and where every source comes from, is on the methodology page.